Newsletters are Only Valuable When They Deliver Timely Information That’s Useful
We’re all tired of getting newsletters containing information which we’ve already gotten from several sources. If it isn’t timely, don’t bother. And usually it’s written in unintelligible legalese....
View ArticleTeaching an 89 y.o. about Social Media
I’m amused when someone thinks they’re too old to learn to use a computer, social media, or whatever. One is never too old to learn if willing. The reality is that they don’t care to learn. Ok, I...
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Something to Brag About – Linked In
I just received a note of congratulations from LinkedIn letting me know I have one of the top 1% most viewed LinkedIn profiles for 2012. Considering that they just announced passing the 200 million...
View ArticleLaw Firm Layoffs Continue — Quietly — to the Detriment of Service Partners
At a recent presentation to students at a local law school, I emphasized that law firms are still downsizing, in order to deal with continuing underutilization. The layoffs are not as spectacular as...
View ArticleBig Time Competition Just Arrived
The legal marketplace has become extremely competitive. You know that. But it just became a lot worse, and you may not yet be aware of the new threat. A 700 lawyer private law firm in China — Zhong...
View ArticleCustom Apps Created by Law Firms – Brilliant Marketing
A terrific next step in education-based marketing strategy is the law firm mobile device app, designed to address a specific client need. Law Technology News recently reported on apps designed by...
View ArticleCoaching for PA Lawyers to Improve Marketing and Other Skills
My first major step onto the coaching soapbox came in the form of an article entitled “Coaching to Improve Skills,” which appeared in the December 3, 2007 issue of The Pennsylvania Bar News. I wrote...
View ArticleHow One Keystroke Can Undo Your Deal — Confidentiality:
What does a teenager have in common with confidentiality? Absolutely nothing. Today’s youth live out their lives on social media without a thought of consequences from sharing every thought and...
View ArticleHow Quickly Do You Follow Up on Prospect Calls?
Time is of the essence when you are contacted by a prospective client. How can you improve your response time to the prospect? Law firm marketing guru Stephen Fairley recently wrote A study on the...
View ArticleDifferentiation Always Counts
Do you fully understand what differentiation means when it comes to your marketing efforts, and ultimately your success? I just read an amusing anecdotal blog post from the powerhouse legal recruiting...
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